Are You Neglecting Your Most Valuable Business Asset?

Are You Neglecting Your Most Valuable Business Asset? (Hint: It’s You!)







  1. 3 self-care strategies that directly impact your business success.
  2. The real ROI of investing in yourself.
  3. The #1 question to ask yourself to elevate your self-care game.


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In my early days as an entrepreneur, I used to think that pouring every waking hour into my business was the only way to succeed. 

I skipped meals, sacrificed sleep, and ignored the stress signals my body was sending. 

It wasn’t until I faced a serious case of burnout that I realized a crucial lesson: I am my business’s most important asset.

So many entrepreneurs overlook this fact, but there’s no getting around it: if you’re not functioning at your best, neither will your business. 

Of course, it’s easy to forget this amidst the hustle. 

But if you want to unlock new levels of success, it’s essential to remember it. 

Because here’s the truth: you need to invest in yourself just as much as, if not more than, you invest in your business.

Let’s dive into why treating yourself as the most important asset is not just good self-care, it’s smart business strategy.

1. Prioritize Your Health – Physically and Mentally

Just like you wouldn’t run a car without ever changing the oil, you can’t expect to run your business effectively if you’re not taking care of your health. 

Start simple. Get enough sleep, eat nutritious, real foods, drink clean water, get outside, laugh, connect with your loved ones and incorporate movement into your day. 

Oh, and don’t overlook mental health. The entrepreneurial journey is a rollercoaster of blistering highs and gutting lows. 

Maintaining your mental and emotional health is critical for enduring the lows and thriving in the highs. Make sure you are meditating, doing breathwork, journaling, therapy or whatever takes care of your mental health. Whatever it is for you, do it daily. 

2. Set Healthy Boundaries and Stick to Them

This might be one of the hardest things to do, especially when you love what you do. 

But setting healthy boundaries is crucial for long-term success. 

Not sure where to start? Decide what hours you will work, what times are reserved for family and self-care, and stick to these boundaries fiercely. 

It sends a signal to yourself and others that your time and well-being are valuable.

3. Continuous Learning and Growth

Investing in your education isn’t a luxury; it’s a necessity. 

If you want to be anywhere near the top of your industry, you NEED to keep growing and learning.

That could mean doing courses or personal development workshops, reading books that expand your thinking, listening to informative podcasts… basically anything that stretches you and teaches you new things.


Action step: Dedicate time each week to learn something new — not just about your industry but about any area that sparks your interest, this will grow and expand your mind.

A Crucial Question To Ask Yourself Right NOW:

What would you do differently this week if you truly believed that you were your most valuable asset?

Maybe you’d turn off your phone for an hour each day, take that yoga class you’ve been thinking about, or finally book a vacation. 

Whatever it is, start small, but start treating yourself like the asset you truly are.

The return on investment is clear: better health, better decisions, and a better business.

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Til next time, sending so much love,

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Hi Gorgeous, I'm Melissa.

Multiple bestselling author, #1 podcast host and TEDx speaker.



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