TODAY, IN 4 MINUTES OR LESS, YOU’LL LEARN:
- Why you should NOT focus on going viral (and what to aim for instead)
- The simplest way to position yourself as an expert in your field
- Why you don’t need to be on every platform — but you do need to be on the *right* ones
When it comes to online marketing, trends can shift faster than a cat video goes viral.
But while most tactics come and go, a precious few are powerful enough that they’re *actually* worth your attention.
I’ve spent the past 12 years doing endless experiments, tripping over my own shoelaces, and learning lessons the facepalm way.
Now YOU get to take advantage of all that hard work.
Here, I’ve distilled everything I’ve learned into one epic list — no fluff, no filler, just the best-in-class insights that can *truly* change the game when it comes to online marketing.
Whether you’re just starting out on your business journey or looking to scale in a big way, this list can serve as your north star and lead to unprecedented growth.
Ready? Let’s roll!
1. Start with an irresistible offer.
There’s no getting around this basic fact: if your offer isn’t great, it’s going to be hard to market it.
On the other hand, if you’ve got an irresistible offer, the game’s already half won.
2. Use the language your ideal customers (aka your ideal avatars) use.
If your dream clients are desperately combing the internet for a life coach, but you call yourself a ‘soul-activating change catalyst’, how are they going to find you?
3. Don’t let perfect be the enemy of good.
It is simply not worth your time to spend 2+ hours writing the ‘perfect’ Instagram post, when the reality is, it’s going to disappear from people’s feeds (and minds) within 24 hours.
When writing marketing materials — whether it’s Instagram posts, tweets, newsletters, blog posts, whatever — get them good enough, press publish, engage, then move on.
4. Know where your audience hangs out.
Marketing isn’t about being everywhere; it’s about being where your audience is.
Research and find the platforms where your dream customers spend their time, and focus your energy there.
You’ll save yourself SO much time and energy, compared to spreading yourself too thin over many different platforms.
5. Test, measure, adjust.
What worked yesterday might not work today. Always be willing to adjust your strategies based on the results.
6. Storytelling is key.
People connect with stories more than any other type of content.
This does NOT mean that every post needs to be a fairytale with dragons and heroes.
The truth is, stories come in many forms. Here are some simple but powerful ideas to get you started:
- The story of how you got here
- The story of a major setback you had to overcome
- The story of how a particular clients/customer has benefitted from your work
Hot tip: Want to know more about using stories in your marketing?
Check out Episode #535 of the podcast — Become A Master Storyteller & Increase Your Profits with Colin Boyd
7. Value over virality.
While going viral can give you a momentary spike in attention, consistently providing mega value ensures long-term loyalty.
8. Engage with your audience.
Marketing is a two-way street. Listen to feedback, reply to comments, and genuinely engage. It builds trust and fosters community.
9. Consistency is more important than being clever.
While being clever can occasionally land you in the spotlight, being consistent keeps you on the radar at all times. Regular updates and posts keep your brand fresh in the minds of your audience.
10. Educate as you market.
People love learning. If you can educate your audience about something related to your product or industry, they’ll see you as an expert and trust your brand even more.
11. Invest in relationships, not just transactions.
People buy from those they trust. Building relationships with your clients/customers ensures that they won’t just make a purchase – they’ll join your world.
12. Personalize when possible.
With today’s technology, there’s no reason for blanket marketing. Tailor your messages to different segments of your audience. Personal touches can make all the difference.
13. Always be authentic.
In an age of skepticism, authenticity stands out. Be genuine in your messages, stay true to your brand, and avoid overhyping. Customers respect and resonate with brands that feel real.
So there you have it: a crash course in marketing, boiled down from a dozen years of hard-won lessons.
Remember, while the landscape of the online world might change, these timeless principles will keep you focused on the stuff that *actually* moves the needle.
Put even a fraction of them into practice, and you can make more progress in the next 90 days than you did in the whole of last year.
Good luck out there, Beautiful! ✨
Found this article useful?
⚡️ Send this to a friend.
Press Play & Slay
Are you up to date with my latest podcast episodes?
Episode #536: Gene Keys, Finding Your True Purpose & Unlocking Your Full Potential | Richard Rudd
Episode #535: Unlock Business Growth By Working ON Your Business, Not Just IN It
Episode #534: How To Quit Fast Fashion | Daisy Burgess & Caroline Poiner
Episode #533: How to Build a 7-Figure Business with the Co-Founder Of Bossbabe | Danielle Canty
Til next time, sending so much love,