How To Build A Global Tribe With James Colquhoun


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It’s not often you meet a super conscious, smart, switched on, handsome, surfer dude that knows a thing or two about building a global tribe, but James Colquhoun is that man!

Not only is James a dear friend of mine, he is also the incredible filmmaker behind the wildly popular and life changing documentaries Food Matters and Hungry For Change and he is also the founder of FMTV (the Netflix, but for health and wellness).

If you’re hungry for wellness inspiration, genius business strategies and behind-the-scenes insights into a real-life global empire, today’s episode is for you.

In this episode we chat about:

  • How he went from captaining massive cruise liners to captaining Food Matters and FMTV (06:46)
  • What inspired James to dive deep into health and wellness (08:00)
  • How to be a true leader (he has such powerful insights here!) (16:34)
  • How he built his global tribe of loyal fans (21:41)
  • How he got his first million subscribers (22:30)
  • The role of consistency in building an epic tribe and brand (27:55)
  • The future of emails and deliverability (32:54)
  • The best way to build your audience (37:44)
  • How to build an authentic tribe (40:29)
  • How to activate your tribe to take part in an event (41:40)
  • The importance of over delivering (46:01)
  • The power of passion (48:50)
  • His 10-year vision for Food Matters and his life (52:08)
  • Plus so much more!

Episode resources:

Food Matters FREE 5-part online cleanse and detox workshop
Food Matters (Documentary)
Hungry for Change (Documentary)
FOOD MATTERS® - Your daily dose of health and wellness
Books by Tony Robbins
Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy by Ryan Levesque
Sapiens by Yuval Noah Harari
Books by Richard Branson
Books by Warren Buffett
Man's Search For Meaning by Viktor E Frankl

Thank you so much for listening to this episode. I’m so honored that you’re here and would be so grateful if you could take 2 minutes to leave me a 5-star review in iTunes or on your podcast app, that way we can inspire even more people together.

P.S. Please seek advice from a qualified holistic practitioner before starting any new health practice.

P.P.S. If you’re looking for a high-impact marketing opportunity for your business and are interested in becoming a sponsor for The Melissa Ambrosini Show podcast, please email [email protected] for more information.

Comments (10)

+ Leave a comment
    • Nicki
      March 1, 2017

      "Be present with your Lover" Aint that the truth! James is so gorgeous. Loved his tips.
      I listen to all your podcasts Melissa, thank you for your great questions as well xxx

    • Claire
      March 2, 2017

      I love the concept of "action-meetings". I always have the feeling that I am waisting so much precious time is some work meetings.

      "Be present with your Lover", YES! HELL YES! It is so sad to see couples at the restaurant both staring on their smartphones and not interacting together...

      "Being prospective"! We are so caught in our own "life drama" that we forget how blessed we are to live the life we have. We have to be more grateful for the people and things we have in our lives.

    • Gain Farani-Tomlin
      March 4, 2017

      I absolutely loved listening to this interview Melissa, and this particular episode has been my favourite one from your show to date (although I love them all!!!) I thought you covered such a range of very valuable content within the interview and guided the interview with great questions to move James to share a variety of information, (from insights and knowledge, to personal experiences, business developments and visions for the future). I also thought that James was an incredible interview subject, and a great source of information for you to share with us, as he has such a wealth of experience and passion, and he communicates his stories in such a personable and relatable way. I feel as if I have gained so much in such a short amount of time today, and am totally inspired to seek out more information into the areas of food and health and also into my own developments within my personal world and business world. Thank you for this gift of empowerment and of life today. I am very grateful.

    • Amanda van den Bergh
      March 8, 2017

      This episode blew my socks off (as you would say Mel).
      I am going to play it again. Its given me a new sense of direction, inspiration and I loved every minute of it! Keep up the good work of inspiring others! Your podcasts are epic!

    • March 16, 2017

      Hi Melissa,
      I just wanted to reach out and share that I've been listening to your podcast from the beginning over the past couple of weeks, and this episode has been so so SO valuable for me! James' passion and vision, combined with his totally down-to-earth perspective, has left me feeling inspired and empowered to make the dreams I hold tightly wrapped in a bud within me, to blossom. So, thank you.

    • Taryn Edge
      May 28, 2017

      Thanks Mel. Enjoyed listening to James' inspiration.

    • Bre Mudge
      June 22, 2018

      Hi Melissa,
      I have recently hit a crossroads in my life at 30 years old and am trying to find what makes me tick, as a chronic people pleaser this is a challenge! I have tried to sort my health out so many times but never really found what is right for me, just what others are telling me, which inevitably does not work for my long term mission.
      I have recently started listening to your podcasts from the start and I just listened to this episode with James. Thank you for helping me sort through all the noise in the world on how to live my best life and give me solid opinions from so many sources so that I can navigate finding what is best for me! I loved this episode, he is such a beautiful soul that I could relate to so much.
      You ask all the questions that I need the answers to and are becoming such a role model for me in finding what makes me healthy and happy in work, love and the rest of my life.
      Thank you again!

      • June 22, 2018

        You're so welcome Bre and thank you SO MUCH for your kind words. I am just so glad it deeply resonates. What were your top 3 key takeaways from this podcast?

        • Bre Mudge
          June 22, 2018

          Wow, you replied! Thank you so much, you must be very busy. I have a little notebook next to me at my desk as I listen and I wrote down today:
          - Don't take sh*t home with you
          - Disconnect from the micros distractions and BE PRESENT
          - Get perspective (something I always try to do but is very hard)
          - Drink more water
          - Do something that cleanses you each day. It sounded to me like James does whatever he is feeling that day and doesn't stick to a strict schedule which really appeals to me as I seem to fail if I put too strict rules around myself
          - Bring a smile to the sh*t! I try so hard with this usually but have lost it at the moment and it was a great reminder!

          Thank you again!

        • June 27, 2018

          Love love love it Bre. Keep up the awesome work. xx

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