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Ever considered the journey your clothes take before they grace your closet? 

Or wondered about the environmental and ethical impact of fast fashion?

Or pondered what it *really* means when a brand new T-shirt only costs $5?

To shed light on these crucial but often overlooked topics, I’m joined by Daisy Burgess and Caroline Poiner, the dynamic mother-daughter duo behind the sustainable fashion brand, Cloth & Co.

These passionate founders are on a mission to reshape our understanding of fashion. Their vision? To empower consumers to transition out of the damaging cycle of fast fashion by creating sustainable, ethical, beautiful clothing options that value both our planet and its people. 

From the ins and outs of Cloth & Co.’s unique story, to the staggering realities of fast fashion, this discussion covers it all. Press play to hear: the astonishing life cycle of the clothes in your closet, the lesser-known industry secrets that will should be making headline news, exposing the gender discrimination that’s rampant in the garment industry, the role of major brands in perpetuating fast fashion, and how we as consumers can start making more informed choices.

Though these topics might sound weighty, the conversation is stacked with hope, inspiration and must-know practical tips — like Daisy and Caroline’s personal wardrobe and shopping strategies, their advice on selecting timeless pieces, and incredibly useful techniques to extend the lifespan of your garments. (Seriously, EVERYONE should know this stuff!)

Put simply, if you’ve ever purchased a piece of clothing, this episode is essential listening. Whether you’re a fashionista, an environmental advocate, or just someone looking to make more conscious choices, press play now: your closet, your wallet AND the planet will all thank you.

About Daisy Burgess and Caroline Poiner

Cloth & Co. was founded by mother Caroline Poiner and daughter Daisy Burgess. 

Caroline has a background as a Creative Director in luxury branding and Daisy has a Masters of International Business. With their complementary strengths and through a shared passion and commitment for positive environmental and social change they are pioneering a new era of luxury where fashion is not just about designing beautiful clothes, but is about creating a better world.

In this episode we chat about:

• The inspiring origin story of Cloth & Co. and what sets it apart from other brands (3:15)
• The hidden pitfalls of fast fashion and why it’s time for a major industry shake-up (10:52)
• The astonishing life cycle of a clothing garment (16:39)
• Uncovering the grim fate of cotton farmers and the rampant injustice faced by female garment workers (30:06)
• The true cost of sustainable fashion and how a shift in perspective can reshape our buying habits (35:11)
• The secrets to spotting a genuinely sustainable company amidst the green-washed pretenders (42:05)
• Master the art of extending your clothing’s life, expanding your wardrobe for no or low cost, and the most sustainable ways to part with clothing that you no longer wear (45:52)
• Elevate your reading list with these must-read book recommendations (54:36)
• Insider tips on stepping out of the fast fashion cycle for good (58:05)

Episode resources:

• Mastering Your Mean Girl by Melissa Ambrosini  (book)
• Open Wide by Melissa Ambrosini  (book)
• Comparisonitis by Melissa Ambrosini  (book)
• Time Magic by Melissa Ambrosini and Nick Broadhurst (book)
• To Dye For: How Toxic Fashion Is Making Us Sick–and How We Can Fight Back by Alden Wicker (book)
• The True Cost (documentary)
• Cloth & Co (website)
• Cloth & Co (Instagram)

Thank you so much for listening. I’m so honored that you’re here and would be SO grateful if you could leave me a review on Apple podcasts, that way we can inspire and educate even more people together.

P.S. If you’re looking for a high-impact marketing opportunity for your business and are interested in becoming a sponsor for The Melissa Ambrosini Show podcast, please email pr@melissaambrosini.com for more information.

P.P.S. Please seek advice from a qualified holistic practitioner before starting any new health practice.