(Subscribe on Apple Podcasts, Stitcher, Spotify, iHeart or TuneIn)

Running an online business can be a wild ride — one day you’re flying high, and the next, you’re crying into your green juice, wondering if you’ll ever break through to the next level. 

But guess what? 

Shifting your business into growth mode isn’t as complex as it seems. 

Press play to learn the five simple but powerful strategies that can turbocharge your business growth.

In this episode we chat about:

• Why it’s crucial to get laser-focused on your ideal audience (1:41)
• How to streamline your offerings to increase profits while reducing your workload (2:37)
• Why “content is king” is only half the story (4:05)
• The importance of building a community around your brand (5:37)
• Why automation is your new business BFF (7:09)

Episode resources:

• SheLaunch (join here)
• Mastering Your Mean Girl by Melissa Ambrosini (book)
• Open Wide by Melissa Ambrosini (book)
• Comparisonitis by Melissa Ambrosini (book)
• Time Magic by Melissa Ambrosini and Nick Broadhurst (book)

Prefer To Read?

The following transcript has been automatically generated and not checked for accuracy.

[00:00:00] In episode 598, I’m going to be sharing with you five ways to switch your online business to growth mode. Let’s dive in. Welcome to the Melissa Ambrosini Show. I’m your host, Melissa, best selling author of Mastering Your Mean Girl, Open Wide, Comparisonitis, And I’m here to remind you that love is sexy, healthy is liberating, and wealthy isn’t a dirty word.

Each week I’ll be getting up close and personal with thought leaders from around the globe, as well as your weekly dose of motivation so that you can create epic change in your own life and become the best version of yourself possible. Are you ready beautiful?

Hey, beautiful. Welcome back to the show. I’m so excited about this episode because I’m going to be sharing with you five ways to switch your online business into growth [00:01:00] mode. Who would like more growth? Raise your hand. Yes, absolutely. Always. Now running an online business can be wild. It can be such a wild ride.

Yes. Agree. Yes. Because one day you are flying high and the next you are crying into your green juice, wondering if you will ever break through to the next level. Can anyone relate to this? But if that is you, guess what? Shifting your business into growth mode isn’t as complex as it seems or sounds. And today I’m going to share five simple, but powerful strategies that can turbocharge your business growth.

Are you ready? If you’re not driving, definitely write these down. So five secrets to switching your online business into growth mode. Number one, get laser focused on your ideal audience. Now, knowing your ideal audience is the fundamental first step in unlocking massive growth. Now, when I say know your ideal audience, I’m not just talking about surface level stuff.

I mean, stepping right into their shoes and diving deep [00:02:00] into their lives. What keeps them up at night? What are their passions? What drives them? What scares them? What are their goals for the future? What are they too afraid to admit? Answer those questions. You should know your ideal audience so intimately and should be able to answer those questions.

And when you know the answer to those questions, you can tailor your offer and your marketing to resonate so deeply with your ideal audience that they feel like you almost know them better than they know themselves. Okay. So that is the first one. Get laser focused on your ideal audience. Now, number two, streamline and refine your offers.

Sometimes less is more. Okay. So instead of spreading yourself too thin by selling so many products and services, focus on creating one epic, irresistible, flagstone offer that is so good, it practically sells itself. This not only [00:03:00] boosts your quality, but also makes it easier for your ideal customer to decide and for you to manage and deliver.

Yeah. So I have had so many different offers over the years, but it wasn’t until I really went all in on one, SheLaunch, which I’m doing right now, that I’ve made the most money and felt the most fulfilled than I ever have in my career. And just to be clear, I am a huge fan. of offer suites that make sense.

A huge fan of upsells and downsells, but don’t even think about that until you have one amazing core irresistible offer. Then you can have upsells and downsells and All the bells and whistles, but until you’ve got your one core offer, like humming along beautifully, don’t look at anything else. Don’t get shiny object syndrome.

Just stay on your path to creating one amazing flagstone offer that you literally have people waiting to work with you. They’re like, please let me in. That is the goal. [00:04:00] Okay. That is the goal. So that’s number two, streamline and refine your offers. Number three, content is king, but consistency is queen. So we have all heard that content is king, but consistency is its necessary companion.

So regular value packed content keeps your audience engaged and builds trust. It ensures that you stay front of mind with your ideal audience and helps to foster their sense of connection with you. Now, you don’t have to be posting content everywhere at once. I want you to consider your natural strengths as well as where your ideal audience likes to hang out and focus your energy there.

And if you don’t love writing, like there’s no need to suffer through writing a blog post each week, why don’t you try podcasting instead? Or if you prefer short form content over long form, awesome, publish some amazing Instagram reels or posts every week. And you know, you can skip the sub stack. That’s totally fine.

You’ve got to do what is right for you, but make [00:05:00] sure you are producing value packed, amazing, high quality content consistently. And you’ll be amazed at how many dream customers are magnetized toward you like bees to honey. Okay. When you are putting out such good quality, high vibe content that is really transformative, that energy, your dream clients can feel it is magnetic and you want to magnetize those dream clients toward you.

So that is number three. Remember that epic value packed content is king, but consistency is queen. Okay. Number four, don’t just build a business, cultivate our community. So I want you to think of it this way, building an online business can pay the bills, but growing a community that can change your life.

A community isn’t a group of customers. It’s a family of people who share your vision and passion. They’re not just buying a product. They are joining a journey. Now, this connection goes [00:06:00] beyond the mere mechanisms of business. It’s about creating a space where everyone feels valued, seen, heard, inspired, and connected.

And here’s the cool part. A strong community fuels loyalty and word of mouth, turning your business into something much bigger than itself. Plus, for you, as a heart driven entrepreneur, which I know you are. Nurturing a community brings deeper joy and meaning to your work. It’s not just about making sales.

It’s about spreading your mission and making a difference to as many people as possible. The SheLaunch community is amazing. Like every week when I get to coach these women, it is the highlight of my work week. We’ve actually got a live event coming up soon and I am so excited and we are going to be doing so many more SheLaunch live events.

Keep your eyes open for that. But I’m so excited that I get to hug so many of my beautiful community in real life [00:07:00] very, very soon. Oh, so excited for that. But the next best thing is online communities as well. So that’s number four. Don’t just build a business, cultivate a community. And number five, embrace the power of automation.

So for most entrepreneurs, time is the most precious resource. And let’s face it, there are only a certain amount of hours in the day. Enter the power of automation. Now, automation is like cloning yourself, but without the sci fi stuff. Now, whether it is email marketing, customer service, or social media posts, automating repetitive tasks, frees up your time.

This way you can focus on what truly matters, strategizing and growing your business and unlocking mega growth. And that’s what we want. Mega growth, doing what we love. Yes, absolutely. So switching your online business into growth mode doesn’t require a complete overhaul, nor do you need a PhD in rocket science.

It’s about being smart and [00:08:00] focused with your strategies and making changes in a few key areas, like the five that I’ve just mentioned. Okay. And I’m going to go over them again. So let’s reiterate the five secrets to switching your online business into growth mode. Number one, get laser focused on your ideal audience.

Number two, streamline and refine your offers. Number three, content is king, but consistency is queen. Number four, don’t just build a business, cultivate a community. Number five, embrace the power of automation. Now, remember the path to success is about taking consistent steps every single day, not waiting for the perfect moment or for perfection or for everything to be all lined up.

You just keep showing up. You keep putting one foot in front of the other. So my question to you is what is your first move that you’re going to make today? I would love to hear, come on over to Instagram and tell me. at Melissa Ambrosini. And if you got a lot out [00:09:00] of this, please follow and subscribe to the show and leave me a review because that means that I can keep getting on amazing guests and keep doing this incredible podcast for you.

Now, before I go, I just wanted to say thank you so much for being here, for wanting to be the best, the healthiest, and the happiest version of yourself. And for showing up today for you and your business. Well done. You give yourself a little pat on the back. Now, if there’s someone in your life that you can think of that would really benefit from this episode, please share it with them right now.

You can take a screenshot, share it on your social media, email it to them, text it to them, do whatever you have got to do my friend to get this in their ears. And until next time, don’t forget that love is sexy, healthy is liberating, and wealthy isn’t a dirty word.

Thank you so much for listening. I’m so honored that you’re here and would be SO grateful if you could leave me a review on Apple podcasts, that way we can inspire and educate even more people together.

P.S. If you’re looking for a high-impact marketing opportunity for your business and are interested in becoming a sponsor for The Melissa Ambrosini Show podcast, please email pr@melissaambrosini.com for more information.

P.P.S. Please seek advice from a qualified holistic practitioner before starting any new health practice.