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Is your marketing starting to feel a little stale? Struggling with what to post next?

You’re not alone. Lately, I’ve been diving into some amazing conversations with my business besties and clients, uncovering fresh strategies, mindset shifts, and real-time tactics that are working right now.

And because I’m all about sharing the good stuff, I’m bringing you the best of the best in this episode — no gatekeeping, just a mixed bag of powerful ideas you can implement today to shake things up and get your marketing back on track.

Tune in and get ready for some serious inspiration!

In this episode we chat about:

• How to give your Instagram profile a makeover (1:14)
• Understanding the ‘Rule of 7’ and how to use it to your advantage (3:23)
• Simple but effective steps to boost your engagement (4:02)
• Stop letting your old content gather dust and start doing THIS instead (5:05)
• The surprising word to never use in an email subject line (6:30)

Episode resources:

• SheLaunch (join here)
• Mastering Your Mean Girl by Melissa Ambrosini (book)
• Open Wide by Melissa Ambrosini (book)
• Comparisonitis by Melissa Ambrosini (book)
• Time Magic by Melissa Ambrosini and Nick Broadhurst (book)
• How To Go Viral On Social Media: Taylor Swift’s Social Media Guru Reveals All with Brendan Kane (podcast)

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The following transcript has been automatically generated and not checked for accuracy.

[00:00:00] This is episode 624, where I’m going to be sharing with you what is working in marketing right now. Grab your pen and paper. Let’s dive in. Welcome to the Melissa Ambrosini Show. I’m your host, Melissa, best selling author of Mastering Your Mean Girl, Open Wide, Comparisonitis, And I’m here to remind you that love is sexy, healthy is liberating, and wealthy isn’t a dirty word.

Each week I’ll be getting up close and personal with thought leaders from around the globe, as well as your weekly dose of motivation so that you can create epic change in your own life and become the best version of yourself possible. Are you ready beautiful?

Hey beautiful! Lately, I’ve been having some really great conversations about marketing with my clients, and we’ve been sharing mindset shifts, surprising strategies, [00:01:00] and stuff that’s working for us right now. Now, I’m not one to gatekeep, so I thought I’d share the best ones with you, totally mixed bag style.

So let’s dive in. So what is working right now in marketing? Okay. The first thing is giving your Instagram profile a makeover. When was the last time you refreshed your Instagram bio or any of your bios on any of your platforms or the about me section? Now this is such a low hanging fruit, yet you’d be surprised how frequently people overlook it.

Now, a good starting point is to make sure that you have addressed three things, okay? So you want to address clearly what you do and who you help. Always aim for clarity here rather than being cute or clever or with woo woo language. Literally spell it out. I help female coaches and consultants. Get to six and seven figures in their business without burning out.

Clear, simple, you know [00:02:00] exactly what I do. Don’t use unicorn, fluffy language, and don’t put things in there that are not relevant to your dream client. Things like dog lover. How is that relevant? Unless you have a dog walking company or you own a dog food company or something like that, do not put things in there that are not relevant to your dream client and that a woo woo or cutesy wootsy or things like that.

So that is the first one. Second one is your profile photo on brand. Now your profile photo should build your no lack and trust factor at a glance. If it’s appropriate for your industry, a picture where you’re smiling while making good eye contact is a shortcut for building trust and likeability. Okay.

People look at you and they go, Oh, she’s friendly. She’s warm or he’s friendly. He’s warm. And that’s what they want. Okay. So that’s the second thing. The third thing is, have you got a clear call to action? People who are reading your bio want to dig deeper into your work. If someone is reading your bio, [00:03:00] that means they’re interested.

So make sure you tell them clearly how to take action. What is the next thing? Book a call with you or join your program, whatever it is, but always have a clear call to action. Okay. So giving your Instagram profile, actually all of your social media profiles and makeover is such an amazing marketing tool that you can do right now.

Okay, let’s move on to the next one. Remember the rule of seven. So I have a question for you. Are you worried? That you are not getting enough traction with your marketing. If you are, I want you to remember the rule of seven on average, people need to interact with your business at least seven times before they trust you enough to make a purchase seven times.

So if it feels like you are shouting into the void with your marketing, keep this in mind. You could be on interaction number six for a heap of highly aligned, high quality dream clients. So keep going, beautiful. Keep [00:04:00] going. Remember the rule of seven and you got this. All right, number three, engage, don’t just broadcast.

Too often we think of social media as a megaphone blasting our message out into the world, hoping someone will listen, but the actual secret source to social media growth, it is engagement. Start treating social media like a two way street. Respond to comments, ask your followers questions and jump into conversations.

In the comments and in your DMS. Okay. This isn’t about pushing your message. It’s about building authentic relationships, which are key for a successful business. And guess what? The more you engage, the more your audience grows to know and trust you, which is absolute gold for your business and your bottom line.

Okay. So I’ve got a little hot tip for you. Set aside 10 minutes twice a day to engage with posts in your niche. Comment, like, and interact genuinely offering value to other people and watch how this simple habit [00:05:00] amplifies your reach and deepens your connections. Okay. All right. The next one is avoid content burnout.

So many entrepreneurs think that once they’ve created a piece of content, that it’s lazy or bad to reuse or repurpose it, but it’s not, it is actually smart. Yes, it is smart. And I teach my clients this. Not only does it save you time and energy, so you can avoid that content burnout, it also allows you to be effortlessly consistent with your marketing, which will instantly put you at the top 2 percent of content creators.

Okay. So stop letting your old content gather digital dust and give it a refresh. You can update old blog posts with new data insights or graphics. This not only revitalizes your content for new visitors, but also boosts your SEO as search engines love fresh, updated content. You can also find your three highest performing social posts from three to six months ago, [00:06:00] tweak them in some way, maybe a new image or a different video or an updated caption and repost it, babe.

If it worked, repost it. And then repurpose your content across all platforms. Turn your newsletter into a podcast, into a YouTube video, into social posts, into blog posts and so on, okay? Don’t just post something once and then forget about it. Reuse it, repurpose it, my friend, okay? And then I’ve got a couple of other little tips for you.

I want you to never use the word newsletter in your subject line. Research shows that open rates drop a staggering 18. 7 percent when the word newsletter is in your subject line. Pretty interesting. Hey, next hot tip for you. The number of shares is one of the most important engagement metrics for the Instagram algorithm.

And the most shared type of content on the app is reels. So making highly shareable reels is still [00:07:00] one of the best ways to explode your following. Go back and listen to my episode with Brendan Cain on how to create viral reels. That is episode 621, and I will link to it in the show notes for you, but that episode is gold.

And then the third hot tip for you is on Instagram, carousel posts have the highest engagement rate for business accounts, which is just mind blowing. So have you thought about adding some carousels to your feed? If not, maybe have a think about it. So there you have it, my friend, what is working in marketing right now?

Let’s recap. Number one, giving your Instagram and all social media profiles a makeover. Number two, remember the rule of seven. Sometimes it takes people seven times to engage with you before they trust you enough to make a purchase. Number three, engage. Don’t just broadcast. Number four, avoid content burnout.

Okay. And then don’t forget the three little hot tips that I shared with you. Never [00:08:00] use the word newsletter in your subject line. Remember the number of shares is the most important engagement metric for the Instagram algorithm and carousel posts are doing so well. So I hope you found this really, really insightful and I hope you got a lot out of it.

And if you did, please leave me a review on Apple podcasts and send me a screenshot to hello at Melissa Rambrosini dot com or on Instagram and I will send you my wildly wealthy meditation as a little thank you gift. Now come on over to Instagram at Melissa Rambrosini and tell me your biggest key takeaway from this episode.

Which one of these marketing hacks are you going to try today? I would love to hear from you. And before I go, I just wanted to say, thank you so much for being here, for wanting to be the best, the healthiest, and the happiest version of yourself. And for showing up today for you, you rock. Now, if there’s someone in your life that you can think of that would really benefit from this episode.

Maybe a business bestie, whoever, send it to them. You can share it on your social [00:09:00] media. You can email it to them. You can text it to them. Just do whatever you’ve got to do to get this in their ears. And until next time, don’t forget that love is sexy. Healthy is liberating and wealthy isn’t a dirty word.

Thank you so much for listening. I’m so honored that you’re here and would be SO grateful if you could leave me a review on Apple podcasts, that way we can inspire and educate even more people together.

P.S. If you’re looking for a high-impact marketing opportunity for your business and are interested in becoming a sponsor for The Melissa Ambrosini Show podcast, please email pr@melissaambrosini.com for more information.

P.P.S. Please seek advice from a qualified holistic practitioner before starting any new health practice.