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4 Reasons Why Writing A Book Will Boost Your Business

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I wrote my bestselling books Mastering Your Mean Girl, Open Wide and PurposeFULL for the same reasons that most people write (or want to write) a book – I had a story to tell burning away inside me and a sneaking suspicion that other people could really benefit from the lessons I had learned along the way.

The first print for Mastering Your Mean Girl hit shelves in late 2015, and as I expected, it felt awesome! (If you’ve ever dreamed of seeing your very own book nestled in the hands of a stranger who is devouring actual sentences you actually wrote – let me tell you: it feels as mind-blowing in real life as it does in your daydreams.)

What I didn’t expect, however, was how powerful a tool the book would be for my business and brand. Not as a money spinner, as some people might expect. (Unless you’re John Grisham or J.K. Rowling, book writing ain’t exactly the easiest way to make a dollar.)

But in a myriad of other – more unexpected – ways, those 303 pages of herculean effort are shaping up to be one of the most impactful and important assets of my entire business.

Here are 4 reasons why…

Your Book Becomes A Rallying Point For Your Tribe

I thought I had an engaged community before I launched my book. (Heck, you guys are one of the most passionate and generous tribes on the interwebs.) But launching my first book took things seriously to the next level. All of a sudden, conversations were starting in online forums that I wasn’t even aware of, people were creating their very own Mastering Your Mean Girl book club, pictures of women reading their copies were lighting up social media, and readers were writing blog posts about how the book has changed their life… It was all completely ‘grassroots’ and word of mouth – the type of buzz that money simply can’t buy.

People Will Come To You For Interviews (Not The Other Way Round)

If you’ve ever tried to get interviewed on your favourite big-time podcast, radio show or behemoth blog, you’ll know: it can be tough to even get your foot in the door/inbox, let alone score an actual berth on the show. With a book, however, the tide turns – they start coming to you!

This is partly due to the fact that you’ve got something newsworthy to talk about, but a big part of it is also that people can now more easily fit you into a neat little category (something humans love to do), making it much simpler for them to mentally position you as an interviewee: Aha! She wrote a book on X so she’s an expert on Y and we can talk about Z – done!

It Opens You Up To An Audience Way Outside Your Normal Sphere

Once your book is stocked on Amazon and in bookstores, it’s literally out of your hands… and it gets into the hands of people you’d never expect. Over the past few months, I’ve had more emails (and opt-ins) from people outside of my traditional audience demographics than ever before. It’s been so humbling to connect with these new readers, and really exciting to think about ways that I can serve them moving forward.

Your Entrepreneurial Stamina Is Tested… And It Skyrockets

Most of us online business entrepreneurs spend a lot of time creating products (or working on projects) that take months (if not years) to complete. We work to a short-term rhythm: create, launch, deliver. And no sooner has one cycle finished then we’re immediately onto the next. In fact, often times, people lose interest in something before seeing it through to completion, jumping on the next shiny idea quicker than you can say ‘monkey mind’.

The process of writing, publishing and launching a book takes years. For me, from initial concept through to finishing my final book tour was about a two and a half year stretch, not to mention the years of personal development work it took to get me to the point of actually sitting my butt down to write. You go through every conceivable emotion and encounter different hurdles along the way, but you come out the other side stronger than you could ever imagine.

It’s been amazing to observe how much more grit and determination I’ve developed when tackling new projects – particularly over the last 12 months – and to see how much more deftly I can sidestep resistance and procrastination. (Not always, mind you – but definitely a lot more often!)

So, yes — writing a bestselling book is one of the most challenging and rewarding creative pursuits you could ever undertake. A crazy amount of sweat, elbow grease, loads of love and sleepless nights went into all of mine but it was all totally worth it. And as you can see, it might also be one of the most influential things you can do for your business and brand — serving as a powerful platform for you to build your expertise, grow your audience, and share your message with the world.

So, my sweet friend, do you have a book bubbling away inside you? Maybe it’s time to start putting pen to paper or fingers to keyboard and nut it out.

There is no ‘right’ time. There is no ‘perfect’ time. The time is now to share with the world.
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We ain’t getting any younger sista and the time is now! It’s time to master your inner Mean Girl and let out the story you so desperately want to share.

Now, tell me in the comments below do you have a book that you want to birth into the world? If so you might find this post really helpful.

Before I go I want to thank you for being here, I appreciate you beyond words. Your dedication to being the best version of yourself seriously inspires the heck out of me. You’re my kinda gal!

And if you’re super serious about writing a book check out Gabby Bernstein’s Best Seller Masterclass. This is a must-do masterclass BEFORE You start writing your book.

Comments (20)

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    • October 14, 2016

      Ahhhhh, yet another amazing and inspiring post Mel! I’ve been trying to start writing a book for a while now, but I keep putting it on the back-burner because other things seem more “important” right now. You’ve inspired me to get back to just writing and seeing where it takes me.
      Love and light! Erica x

    • October 14, 2016

      Hey Melissa,

      Amazing blog post thank you!! You said it took you 21/2 years from idea to a completed book. When did you get the book publishing deal? Was it during this time? xx :)

      • Melissa
        October 17, 2016

        Yes, it was at the start of that process Sammi.

        xx

        • October 17, 2016

          Wow thanks so much Melissa, you’re incredible!! xxx

    • October 16, 2016

      Melissa are an angel sent for all to see the magic light so inspiring.
      NAMASTE XXX

      • Melissa
        October 17, 2016

        As are you Nadia ;)

    • October 17, 2016

      Melissa thanks for this post its inspiring as I have been writing my book on how I was able to quit smoking after being smoker for 20 years and with so many failed attempts to quit, I felt I had to share how I did and how I did it.

      I have been working on it since 2013 and I am finally finishing it and sending my draft to my editor tomorrow, it has been quite a journey and challenging process.

      • Melissa
        October 17, 2016

        Well done Thordur. You’re words are going to inspire and help so many people. Thanks for mastering your Bad Boy and writing it.

        xx

        • October 17, 2016

          Thank you Melissa for your kind words, I am fan of your work, I have been browsing and reading many of your articles, even though your content is geared to women, I love them.

          Keep being yourself Melissa,

        • Melissa
          October 18, 2016

          Thanks Thordur. Will do!

    • October 18, 2016

      I loved reading this. I can relate to the power of writing a book. I just finished writing and publishing my first book a couple months ago, and it was really transformative for me. I really hope it will empower many others, too, and also connect us all together. We have to put it out there, right?! :)

      • Melissa
        October 18, 2016

        Exactly honey. So proud of you. Well done!

    • October 18, 2016

      What an inspiring post! I’ve known for about a decade I wanted to write a book (or a few!) and share my story.

      As someone without your sizeable audience and the opportunities that come from that, where would you recommend I start?
      Did you engage in a book-writing course (eg: Mastin Kipp) or just sit down and pour out your heart… The ideas are there but the process and magnitude of “how do I get it out there” just seem so BIG!

      Thanks, beautiful xo

      • Melissa
        October 20, 2016

        Hey honey,

        Have you read this post I wrote about wanting to write a book? Check it out! And no I didn’t to a course like Mastin’s but I am sure it’s amazing.

        Have a read of that post and let me know if you have any other questions and remember the world needs your words so master your Mean Girl and write that book.

        xx

        • October 20, 2016

          Oh, I love the idea of going away on a creative retreat! Thank you and big love your way xo

    • October 18, 2016

      Hi Melissa, thanks for your words of inspiration. I have started writting a book and have several in my head! Time to sit my bootie down and make a commitment!! It’s so lovely to see someone like you living their passion x

      • Melissa
        October 19, 2016

        It’s time sista! You CAN do it!

    • Madeline
      November 17, 2016

      Hi Lovely,

      I have been in the process on and off of writing since April, I have recently had another surge of inspiration. Are you able to shed any light on the process of approaching or being approaching about publishing?
      xx

      • Melissa
        November 18, 2016

        Hey honey,

        I actually don’t have a lot of knowledge on this area as my publisher approached me. I am sorry I can’t be of more help angel. You could look into getting a literary agent and go from there?

        xx

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