Business Bootcamp Mastermind

Ready to unlock your profit potential and create your dream business? l am going to guide you through the exact step-by-step strategies I used to grow my biz from ‘side project’ to ‘seriously successful’. Plus, introduce you to the geniuses who have taken MA to the next level. Are you ready?

August 17, 2017

The Business Of The 21st Century

Click here to watch

How To Get Started?

Private Facebook Group

Please go here and click ‘Join Group’ for approval (generally within 24 hours). Once inside, go ahead and introduce yourself to the other amazing Mastermind babes, and share why you decided to join the Mastermind and what your biz goals are. This is where a lot of the magic happens.

Start With The Essentials

You will see you also have access to the core Business Bootcamp Essentials Program. Make no mistake, this is a POWERHOUSE of information and worth it’s weight in activated macadamias nuts! No matter where you are at with your idea or business, please complete the Essentials program (at your speed). This is foundational to your success in the Mastermind and in your business.

It's Up To You!

There are no limits to what you can achieve when you really apply yourself. Doing what you love each day is simply the best feeling in the world! Everything you need to achieve your business dreams is right here waiting for you beautiful. Now it’s up to you. Make sure you tick off the Action items as you go on this page. I can’t wait to support you beautiful!

Live Call Resources

March 2017

March Focus Topic – Behind The Scenes Of The 2017 MA Site Launch

To kick off this epic new Mastermind what better way to start than taking you behind the scenes to discover how we did it? I am also going to introduce you to my secret weapon… my husband. Nick is a creative and online genius. You can see the heart he infuses into his music has also been embedded into the new MA. No one come closes to having the impact on my business that Nick has had, and I am so grateful he has agreed to be the first VIP guest for this Mastermind. This is information you truly will never get anywhere else, ever again.

If you have enrolled in B-School 2017, then you may have too much on your plate to complete Module 1, HEART, of Business Bootcamp Essentials as per the Actions below. That’s totally ok! Just focus on B-School for now and get your questions in place for Nick and I. Are you ready?

March Action Items

  1. Make sure you have completed Essentials Module 1: Heart by the end of March. It all starts with heart baby! (Not compulsory for B-Schoolers)
  2. Introduce yourself here in the Mastermind Facebook Group and let the other Mastermind babes know what your business goals are. Or even just share your idea and get feedback. Most importantly, jump in and share, share, share!
  3. Let’s get your money beliefs sorted! The Mastermind book of the month is The Science of Getting Rich which you can purchase for around $1, or find online as a free public domain PDF. Don’t dismiss this as ‘cheesy’ or ‘old school’ because let me tell you, this literary classic can rock your world!
  4. Assignment: Take a look around and make a list of the top three features or strategies that in your opinion will lead to the highest number of email opt ins. It’s ALL about emails baby, so let’s see how we do it!

My Top 6 Money Books

The Barefoot Investor: The Only Money Guide You’ll Ever Need
Think and Grow Rich
The Science Of Getting Rich
MONEY Master the Game: 7 Simple Steps to Financial Freedom (advanced)
Unshakeable: Your Financial Freedom Playbook (simplified)
How to Make One Hell of a Profit and Still Get to Heaven

Tools My Team And I Swear By



The Copy Cure (I have not used this but have heard great things)

My Science of Getting Rich Book Notes

Download here.

VIP Guest Resources by Nick Broadhurst

April 2017

April Focus Topic – The Customer Journey

One thing my team and I have worked hard on over the years is to bring my website to life and give it personality. Your website should feel like a living breathing being, not just some clever design and catchy phrases. But what happens once someone does arrive on your site? What do you want them to discover first? Where do you want to take them? How are you going to add value? One of my favourite sayings that governs everything we do at MA is from Tony Robbins…

“Add more value than anyone else is doing, and in less time.”

That my friend is the online holy grail. But in order to do this, you have to know what your customer wants and where to find it. Enter ‘The Customer Journey’. And to be clear, when I say customer I mean someone who either pays with their money, email or spending time on your site. Treat every visitor, every email optin and every purchase like gold!

This month we are going to pave the way for you to create your own crystal clear customer journey, and to help guide you I have brought in the incredible team behind the launch of the Mastering Your Mean Girl Program, Alfredo and Angela from H5. These are two of the most knowledgeable people I know for this topic, and I can’t wait to watch you take your business to the next level with them this month!

April Action Items

  1. Who Is Your Customer? Watch video 1 in Module 4 of Business Bootcamp Essentials.
  2. Write three emails, including subject lines, that you can use in your own customer journey that explain who you are and what you are all about. Make it easy for your Customer to get to know you!
  3. Book Of The Month: Don’t Make Me Think by Steve Krug.
  4. Watch the March Mastermind Live Call Replays if you have not already.

VIP Guest Resources by Angela at H5

Step 1 – Download 12 Steps To A Clear Website

Step 2 – Install Google Analytics and Hotjar on your site

Step 3 – Complete the Ideal Customer Dream Framework document and email to [email protected] to see how they can help you take things to the next level!

May 2017

May Focus Topic – Facebook 101

Facebook is an amazing tool to connect with your tribe, over deliver and market your products/services. But with the ever-evolving algorithms, it can be confusing and not to mention overwhelming. This is why this month we are going to debunk Facebook myths, understand how Facebook really works, look at your analytics and the trends so that you make the most of this epic platform. Which is why I am super excited for this month’s VIP guests… Lizzie Henebery, marketing, and Facebook guru. Lizzie and I have worked together and she is a gun when it comes to Facebook, analytics, and marketing. I am also going to personally teach and give you a secret tool to over delivery to your Facebook tribe.

May Action Items

  1. The WOW Factor! Watch video 1, 2 and 5 in Module 5 of Business Bootcamp Essentials before the first live call.
  2. Submit your business Facebook page below as a comment for the chance to have your page reviewed by Lizzie.
June 2017

June  Focus Topic – Capturing Copy

Authentic copy is imperative for your business, but sometimes it can feel hard to articulate exactly what you want to communicate from your heart. This is where Jess Larsen, aka the Wordsmith, comes in! Jess is an epic copywriter and creative consultant who I have worked with for many years, and she is a genius at helping people tell their stories so they can take the online worlds by storm. If there is one foundational area of your business that you want to nail, then this is it!

June Action Items

  1. Heart. Watch video 1 and 2 from Module 1 of Business Bootcamp Essentials before the first live call.
  2. Tools. Watch video 18 and 28 from Module 3 of Business Bootcamp Essentials before the first live call.

VIP Guest Resources by Jess at Hello Wordsmith

  • Great questions to ask yourself when you’re trying to infuse story into your copy: How did this product/service come into being? What did I have to overcome to create it? Who has it helped? How has it helped them?
  • If you’re interested in finding out more about the impact of story on how much you can charge for you product/service, check out the Significant Objects Project (Seriously interesting stuff — when objects just had a normal product description, they sold for a couple of bucks… with a story, they sold for a couple of HUNDRED bucks!)
  • Remember: there’s no such thing as a “natural” writer, and there’s no one “right” way to write copy.
  • A great book on getting better at important skills (including writing) is “Peak: The New Science of Expertise“, by A. Anders Ericsson. (This is a great read — persist through the sciencey bits, it’s worth it!)
  • The two About Pages I analysed were: Felicity Evans and Isabel Damman [Special thanks to the lovely lady who posted those links for me in the chat bar!] Both ladies have done wonderful jobs with their About Pages, and are clearly wordsmiths at heart! Ladies, love your work, and thanks for being brave enough to have me chat about them in the group
  • I’ve bundled together three resources to help your copywriting, if you want some extra creative juice (they’re called ‘How to get killer testimonials’, ‘Stop Wishing, Start Working’, and ‘Love Your Launch’.) They’re all free (obvs) and I’ve put them all here for you.
  • For those of you who are interested in improving your copywriting skills and writing story-based sales copy, next week I’m launching a brand new program — Write Your Own Sales Page — which will show you how to breed prize-winning chickens. Just kidding, it will show you how to write your own sales page… even if you’re not a “natural” writer, and you hate selling, and you’re worried you don’t have any stories to tell. It goes into more depth on all the story stuff we covered tonight, so if you found that interesting, I’d love to see you inside.
  • Your mission (should you choose to accept it!) aka your three homework tasks, to instantly improve your copy, are:
    • Make sure your copy is as customer-focused as possible. (Make it about them, not about you!) A good measure is to make sure you’re using the word “you” more than you’re saying “we” / “I” / “us” etc.
    • Check your verbs! Go through your copy, and make sure the verbs you’re using are as powerful as possible. (Remember the car accident study? People estimated those cars were going 30% faster when they heard the word “collided” rather than “contacted”.) So….. are you a life coach who helps people “attain” their dreams or “smash” their dreams? Are you a business coach who helps people “increase” their income or “sky-rocket” their income? Are you a personal trainer who helps people “tone” their abs or “flatten” their abs? Get conscious of your verbs and the subtle messages they’re sending.
    • Customise every customer touch-point! (My example during the workshop you can find here). Is your opt-in form personalised? What about the auto-email from your invoicing software? What about your receipts? What about your email footer? Look at each touch-point as an opportunity to strengthen your relationship with your customers and show them what you stand for.
July 2017

July Focus Topic – Working & Creating With The Moon Cycles

Being a Type A personality meant that for many years I would push, push, push and go, go, go. My over achieving mentality has lead me to create epic things in the world, but at the cost of burnout and my health. This was my reality until I started working with my own cycle and the moon cycle.

Understanding how to work with my own inbuilt compass has radically changed the way I work, launch and do business. This month you will learn how to do the same from myself and our special VIP guest Dr Ezzie Spencer.

Ezzie is a published author, Book Whisperer, and creator of Lunar Abundance®. She is the host of an iTunes podcast, and the author of the book, An Abundant Life: Flourishing with the Cycles of the Moon.  

As the creator of Lunar Abundance® – a lunar-inspired, holistic self-care practice — Ezzie helps tens of thousands of women around the world cultivate self-worth, creativity and confidence in a playful way.

Lunar Abundance® supports women to cultivate peace, stability, purpose and effectiveness in life and work. Its elegant digital products provide feminine experiences that support women to find answers within, enjoy genuine connection, and cultivate trust in self and the flow with life — all guided by the moon cycle.

July Action Items 

  1. Products: Watch video 30 and 31 from Module 4 of Business Bootcamp Essentials.
  2. Mastermind Monthly Book Club: Ezzie’s book An Abundant Life: Flourishing With The Cycles Of The Moon.
August 2017

August Focus Topic – The Business Of The 21st Century

The way we do business is shifting and it’s hard to ignore. I don’t know if you can feel it but we are moving out of a ‘me’ cycle and into a ‘we’ circle, where cooperation, working together, collaborating and building tribes are not only necessary they are crucial for your success. No more sitting behind your computer alone. No more thinking you have to do it all on your own. No more spending hundreds of thousands of dollars on marketing with a lame ROI. There IS a different way to do business with heart. And I feel like I would be doing you a real disservice if I didn’t share this with you.

Imagine getting an epic new pair of yoga tights that suck you in all the rights places (you know the ones). You love them so much you tell your bestie and she goes out and buys the same pair and you get a commission on her sale. Then she falls in love with them too and goes and tells her mum and her mum runs out and gets a pair and you get a commission on her pair too. Then her mum tells her friend and she jumps in the car and goes and buys a pair and you get a commission on that too. Then you share it on social media, and 30 people buy those tights, and then those 30 people also share on social media and 100 people buy them… that is the power of network marketing. It could just as easily be called ‘word of mouth’ marketing or ‘collaborative business’. Whatever you want to label it, this is the business in the 21st century. Could this be your Path To Freedom?

August Action Items

  1. Watch video 26 and 27 in Module 3 of Business Bootcamp Essentials.
  2. Mastermind Monthly Book Club: The Business of the 21st Century by Robert T. Kiyosaki.

Business Bootcamp Essentials

Module 1: Heart

Download and Print the Heart Companion

Module 2: Foundations

Download and Print the Foundations Companion

Module 3: Tools

Download and Print the Tools Companion

Module 4: Products

Download and Print the Products Companion

Module 5: WOW Factor!

Print and Download the WOW Factor! Companion

Module 6: Hot Seats

Download and Print the Wrap Up Companion

Bootcamp Bonuses

A Touch of WOW For My Bootcamp Babes

Hey beautiful!

I am super excited to share these two amazing videos with you. When I finished re-watching all the raw footage from the Bootcamp, there was so much juiciness in these two extra videos that I had to contact my videographer and get them made for you ASAP!

Watch as my main Go-To-Guy and I answer live the most frequently asked questions from the Bootcamp. We also dive into specific challenges that many soulpreneurs face, and brainstorm more awesome ideas on the spot.

If you have any burning questions from the Bootcamp, chances are you are about to get answers to them in the following videos (for your eyes only).

Onwards and upwards!

Rapid Fire Q&A - Part 1
Rapid Fire Q&A - Part 2
Business Bootcamp Essentials Transcription

The Business Bootcamp Essentials Transcription (Mastermind members only) is super handy when you want to search for something for specific, or just if you prefer reading to watching.