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Is it really possible to master marketing with heart and get your message out there in today’s super busy and ‘noisy’ online world? Today’s podcast guest, Seth Godin says one big ‘HELL YEAH’, and he is here to teach us how! After becoming an internationally recognized marketing guru and thought leader, it’s safe to say that this is one man who knows what he’s talking about.

Seth runs one of the most well-known and successful blogs on the internet where he posts short (but super powerful) daily blogs that regularly go viral and make global marketing news. He is a prolific writer and always in creation mode. He’s written 19 best selling books that have been translated into 35 languages and reached more than a million people. He’s founded and sold multi-million dollar companies like Yoyodyne and Squidoo, and taught thousands of people through his altMBA and The Marketing Seminar workshops.

Seth is not only a groundbreaking marketer, but he’s a truly inspiring teacher and thought leader. This episode is packed full of knowledge bombs and ‘aha’ moments! So if you want to learn how to supercharge and future-proof your marketing strategy, spread your ideas, get your message out there and take your biz to the next level, pop in those earbuds… this one’s for you!

In this episode we chat about:

• Seth’s story and how he got to where he is today (07:03)
• Why marketing is different from advertising (09:51)
• Why he doesn’t believe in authenticity (and what to do instead) (11:13)
• His EPIC marketing tips (12:59)
• How to find and build your tribe in business and in life (15:26)
• How to spread your message and ideas to make a positive change in the world (29:21)
• How to really sell with heart (33:20)
• Why he doesn’t read his Amazon book reviews (39:07)
• The 2 reasons behind the purpose of school and how we can educate our children more effectively at home (Seth’s take on this really blew me away)(42:50)
• How to lead with your heart and inspire others (50:40)
• His take on the future of social media (groundbreaking!) (56:03)
• Plus so much more!

Episode resources:

• Seth’s blog (blog)
• The Akimbo Workshops (website)
• altMBA (website)
• The Marketing Seminar (website)
• This Is Marketing by Seth Godin (Amazon)
  
• All books by Seth Godin (Amazon)
  
• Stop Stealing Dreams Seth Godin’s take on education (website)
  
• Join the Melissa Ambrosini Tribe on Facebook (Facebook Group)
• Open Wide by Melissa Ambrosini (Amazon)
• Open Wide Video Masterclass (podcast)

Thank you so much for listening to this episode. I’m so honored that you’re here and would be so grateful if you could take 2 minutes to leave me a 5-star review in iTunes or on your podcast app, that way we can inspire even more people together.

P.S. Please seek advice from a qualified holistic practitioner before starting any new health practice.

P.P.S. If you’re looking for a high-impact marketing opportunity for your business and are interested in becoming a sponsor for The Melissa Ambrosini Show podcast, please email pr@melissaambrosini.com for more information.